Do the British public want to communicate via SMS?

A recent survey highlights that mobile is becoming a more and more popular choice with the public for receiving simple information; such as reminders or alerts by text for everything from medical appointments to bill payments.

The study, which asked participants how they would like to receive appointment reminders, found that although only three per cent of people currently receive reminders by text – with 83 per cent coming through post – over 67 per cent would be happy to receive text reminders or alerts in the future. Nearly 60 per cent would actually opt in for the text reminder service, and just over 80 per cent of people said they would also be interested in a customer service text call-back request capability.

At Cennox we develop a range of facilities that enable businesses to communicate with customers and employees using mobile. To find out how your business can mobilise in 2010 please contact us on: 01277 621 116 or you can email us: info@cennox.com

What are some of the best practices for retailers going mobile in 2010?

1. Leverage you current customer base to engage in mobile. This can help retailers learn more about their current loyalty base, while providing a new communication channel to stay top of mind.

2. Optimise your current marketing efforts by including mobile calls to action. An example would be asking consumers to sign up for mobile coupons or sale of the week text alerts.

3. Ensure that your mobile Web experience is relevant to both your customer and your product. (Note: the mobile site should not be a replica of your Web site)

4. Use mobile to drive more bang for your buck. For example, if you are a retailer that sponsors a major TV show each year, mobile should be part of that marketing effort and driving unique viewers to the event. This can be done by offering mobile voting on the consumer’s favourite outfit, promoting the event via mobile advertising, or driving consumers to text in to order the product immediately.

5. Use mobile to build the sense of immediacy via in-store and limited time offers, and encourage virality through mobile send-to-friend programs.

Why not talk to Cennox about going Mobile in 2010? Call 01277 621 106 or Email andrew.durbidge@cennox.com

FREE Wireless ATM Offer*

Make your ATM Wireless for less than the cost of a land-line.

• Receive a Wireless Gateway FREE*


• Pay only £29.99 monthly for unlimited transactions


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• Warranty for duration of contract


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For details simply call +44(0) 1277 621106 or Email info@cennox.com

Cennox Connect - Business Continuity

Cennox Connect can provide business continuity for any office location; ensuring connectivity even in the event of DSL failure. Intelligent WAN failover detects when primary connectivity is unavailable and automatically switches to the embedded cellular modem, ensuring zero disruption to business.

Cennox Connection continues to monitor the health of the primary connection and switches back as soon as connectivity is restored, seamlessly.

The Cennox Connect service translates into minimum downtime, increased productivity and enhanced customer satisfaction. To learn more contact the Cennox team on 01277 621106 or simply text info to 61666.

Snow Chaos! SMS Disruption Management by Cennox plc

Heavy snowfall across the UK has brought disruption to many transport services and left travel plans in chaos!

Cennox plc has assisted it's partners by providing SMS Disruption Management services - this allows the travel operator to keep their customers up to date via text to their mobile 'phones: accurate information delivered immediately to the customer, wherever they are!

To find out more contact Cennox plc on 01277 621106 or simply text info to 61666