1. Leverage you current customer base to engage in mobile. This can help retailers learn more about their current loyalty base, while providing a new communication channel to stay top of mind.
2. Optimise your current marketing efforts by including mobile calls to action. An example would be asking consumers to sign up for mobile coupons or sale of the week text alerts.
3. Ensure that your mobile Web experience is relevant to both your customer and your product. (Note: the mobile site should not be a replica of your Web site)
4. Use mobile to drive more bang for your buck. For example, if you are a retailer that sponsors a major TV show each year, mobile should be part of that marketing effort and driving unique viewers to the event. This can be done by offering mobile voting on the consumer’s favourite outfit, promoting the event via mobile advertising, or driving consumers to text in to order the product immediately.
5. Use mobile to build the sense of immediacy via in-store and limited time offers, and encourage virality through mobile send-to-friend programs.
Why not talk to Cennox about going Mobile in 2010? Call 01277 621 106 or Email andrew.durbidge@cennox.com
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